Monday, May 5, 2008

Lightingshowroom.com and Minka Group study advertising models

As part of a national brand name awareness campaign Minka Group has coordinated a featured vendor banner ad campaign with lightingShowroom.com, a leading lighting e-commerce website. Lighting Showroom represents the major lighting manufacturers and delivers over 1 million page views per month to shoppers looking for indoor and outdoor residential lighting products.

The Minka Group has grown to become a leader in the decorative lighting industry. As a company, Minka takes pride in the quality and workmanship of each and every fixture they produce.

With people and distribution operating on two continents, the Minka Group family of businesses is leading the way in product design, knit together by a single level of quality over a broad range of price points. The products are available at retail under the brand names Minka-Lavery, Metropolitan, Ambience, Minka-Aire, The Great Outdoors and George Kovacs.

Minka’s competitive advantage lies in:

  • An extensive product line from Chandeliers to Table Lamps, Wall Sconces to Floor Lamps, Mirrors to Wall Art and Decorative Accessories, representing thousands of stocked and catalogued SKU's.
  • Retail partners that include over 2100 independent lighting showroom dealers and national accounts such as LightingShowroom.com, EXPO Design Center, The Great Indoors and Restoration Hardware.
  • Manufacturing expertise in a variety of materials including solid brass, wrought iron, cast aluminum, wood, and resin.
  • National distribution centers in Corona, CA and Concord, NC economically serving any point in the U.S. within 3 days.

No comments: