Friday, May 2, 2008

Research results for lighting product brand advertising via isolated banner ads

As part of a continuing research program on brand advertising for the lighting industry, lightingshowroom.com tests the impact of isolated banner ads on sales performance. Recent testing for Hinkley Lighting shows a 31% increase for sales of Hinkley lighting products for the period April over March 2008. This particular test provided a link from a Google rank 1 page to a display of Hinkley Lighting collections.

Significantly, overall total sales were nearly flat for the same period so the increased sales volume for Hinkley was a market share change with the extra sales coming from other competing product lines. In general there is about a 2 week tail on featured vendor brand advertising programs. In other words people who saw the ad during April will, as a result of the ad, be making purchases for up to 19 days later.

This test looked at brand name banner advertising and did not address the issue of more granular studies of product types such as chandeliers, pendants, vanities, or outdoor lights. We anticipate that a more focused campaign would yield even higher returns though that study awaits sponsorship.

Thursday, May 1, 2008

Quoizel Lighting, tiffany chandeliers, ceiling fixtures, and floor and table lamps

Quoizel creates more than lighting and home accessories. They create timeless pieces designed with you in mind.
They do this by avoiding trends and fads, by balancing form and function and by making our choices thoughtfully.

This kind of dedication, integrity and quality not only goes into the design of the products, but it’s in the way they do business as well. It’s why Quoizel has grown from a small company to become one of the nation’s leading manufacturers of fine decorative lighting and home accessories.

Founded in 1930 in New York, Quoizel Lighting recently relocated to Charleston, SC to a state-of-the-art 500,000 square-foot facility. And though the company has grown in size, they never lost sight of our small business heritage. In fact, they remain privately held, family-owned and operated. Lighting Showroom is one of the major internet lighting distributors representing the Quoizel product line.

LightingShowroom.com  carries the complete Quoizel lighting products family which includes a great variety of Tiffany Chandeliers, tiffany floor and table Lamps, as well as a wide variety of traditional and contemporary lighting fixtures. Quoizel pendants and
Island Lights are excellent lightings designs and they feature a wide range of choices in their Outdoor Wall and Post Light lines.

Tuesday, April 29, 2008

Customer Comment

        Hi Dani,
        Thanks once again for your help in placing my order!!!
        Your prompt efficient manner in handling my problem is
        most appreciated!!!
        Lighting Showroom is most fortunate to have you as an associate!!!
        Have a great evening!!!
        Best regards,

Customer Comment

No, I don’t want to cancel my order.  I was just making sure they were still coming.  It’s hard to keep track of all the orders we have placed recently for our remodel.  I also want to congratulate you on your efficient handling of email responses.  This is what will keep you ahead of the rest, as I do much shopping over the internet and become discouraged quickly with companies that are slow to respond.

 

Thank you,