LightingShowroom.com press release Australian shipments

LightingShowroom.com Begins Shipping Chandeliers to Queensland, Australia

LightingShowroom.com is supplying lighting for a large private home in Maryborough, Queensland, Australia. Rosemary Wickowski, CEO of Light Styles Internet, LLC said "We have been pleased to find a ready market for our services in Australia. We were selected as the lighting supplier for this large traditional styled home because of our ability to deliver an exceptional variety of lighting styles and because of our extensive experience supporting international clients who are building major projects."

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Research results for lighting product brand advertising via isolated banner ads

As part of a continuing research program on brand advertising for the lighting industry, lightingshowroom.com tests the impact of isolated banner ads on sales performance. Recent testing for Hinkley Lighting shows a 31% increase for sales of Hinkley lighting products for the period April over March 2008. This particular test provided a link from a Google rank 1 page to a display of Hinkley Lighting collections.

Significantly, overall total sales were nearly flat for the same period so the increased sales volume for Hinkley was a market share change with the extra sales coming from other competing product lines. In general there is about a 2 week tail on featured vendor brand advertising programs. In other words people who saw the ad during April will, as a result of the ad, be making purchases for up to 19 days later.

This test looked at brand name banner advertising and did not address the issue of more granular studies of product types such as chandeliers, pendants, vanities, or outdoor lights. We anticipate that a more focused campaign would yield even higher returns though that study awaits sponsorship.