Lightingshowroom to Supply ELK Lighting Products for the Set of the Starz Entertainment Production of Magic City

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Boise, ID (PRWEB) May 24, 2011

Starz Entertainment will soon begin shooting “Magic City,” an exciting new series centered around a hotel in the heart of sexy, dangerous Miami at the dawn of the 60s, from writer/producer Mitch Glazer and executive producers Geyer Kosinski and Tony To. The drama is set in Miami Beach’s most luxurious dream palace – the Miramar Hotel – Miami's place to be seen. As the grand lady of hotels the Miramar provides a spacious platform from which the Starz team can tell the contrasting stories of glamor, intrigue, and danger that is Magic City.

Anita Turner, the project lead for LightingShowroom.com said, "We work with studio teams fairly frequently but this project has been particularly interesting because Starz needed to create the glamorous but seasoned look of a great hotel. Fashion has changed in the last 100 years and we needed light fixtures with the hand made art glass that was a statement of elegance in the early years of the 20th century." She continued, "ELK Lighting is one of our best suppliers and they feature some elegant old world designs that were perfect for this situation. The Starz team had contacted ELK about the project and ELK referred them to us for implementation. The Providence Collection was chosen because it met the design goals nicely."

Wickowski commented, "The design selection was the easy part. The pieces had to be made in China and managing the timing of that supply line is always a challenge. Anita worked closely with the team at ELK to make sure that we could meet the Starz shooting schedule. The ELK staff went beyond the norm to help make sure the project worked and we are very pleased to have them as a partner. It seems like whenever we need something special ELK is able to rise to the challenge."

Wickowsi said, "LightingShowroom is one of the top 5 online retailers of lighting products in the US and has been serving a growing domestic and international clientele. ELK Lighting is one of our foundational suppliers which allows us to focus on meeting the customer's needs and supporting high end domestic and international projects with confidence."

Wickowski explained, "The foundation of our business is customer care. We offer good value in our pricing, but attention to detail, meeting the customer needs, and working hard to anticipate and prevent problems is really what we are about. Value is the combination of quality products, fair pricing, and best in class customer care. Those are the things we work on all the time." She commented that, "There have been large numbers of websites that have begun offering lighting products since the economic crisis hit us all. Many approach the market with the idea that all you have to do is have the lowest price. We have found that our focus on the entire customer experience brings us loyal repeat customers and great word of mouth support.

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LightingShowroom.com Begins Distribution of Crystorama Crystal Chandeliers and Home Lighting Products

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LightingShowroom.com has become a distributor for Crystorama Lighting Group, a prominent producer of crystal, brass and wrought Iron chandeliers whose quality has remained unsurpassed in North America since 1958. Wickowski explained, "We represent only the top few of the more than 1400 lighting manufacturers. Our goal is to offer our customers a full range of products but to carry only the best in class. When we interviewed Crystorama we were very impressed by their attention to detail and the fundamental quality expressed in their designs. In a world of knockoffs and cheap copies their work stands out as the real deal."

Anita Turner, customer care lead for LightingShowroom, said, "For us, customer satisfaction is our only real product. We limit the lines we carry so that visitors to our website don't have to wade through thousands of products that won't serve them well. By working only with very high quality manufacturers we eliminate the need for a shopper to research a brand to see if it is well regarded. Our goal is to pre-qualify the products so that when a customer buys from us they will be happy with the result." She added, "Our website design team works hard to organize our product information so that a shopper can easily focus on what design features are most important to them. In essence we pre-sort products to eliminate the clutter that is typical of many websites today. We believe this adds value to the shopping experience."

Crytorama was founded by Abraham Kleinberg in Brooklyn, New York in 1958. As a family owned company their concern for excellence is expressed in their styling, detailing and sincere caring for their valued customer. The company was initially founded as a primary importer of crystal chandeliers from Bohemia - Northern Czechoslovakia - and offered the finest selection of classical crystal designs. That rich heritage has continued by sourcing out the best quality crystal worldwide. Its unique resources have allowed Crystorama to remain a dominant producer of Crystal, Brass and Wrought Iron chandeliers in North America. Crystorama chandeliers are of traditional designs and use authentic molds and patterns to maintain the tradition of our forefathers. In a world of mass production, Crystorama continues to offer traditional chandeliers that require years of experience and specialized craftsmanship to produce.

Wickowsi said, "LightingShowroom.com is one of the top 5 online retailers of lighting products in the US and has been serving a growing domestic and international clientele of discriminating owners looking for a full service supplier. Our selection of Crystorama as one of our foundational suppliers will allow us to continue our focus on meeting the customer's needs supporting high end domestic and international projects."
Wickowski explained, "The foundation of our business is customer care. We offer good value in our pricing, but attention to detail, meeting the customer needs, and working hard to anticipate and prevent problems is really what we are about. Value is the combination of quality products, fair pricing, and best in class customer care. Those are the things we work on all the time." She commented that, "There have been large numbers of websites that have begun offering lighting products since the economic crisis hit us all. Many approach the market with the idea that all you have to do is have the lowest price. We have found that our focus on the entire customer experience brings us loyal repeat customers and great word of mouth support which allows us to remain one of the top lighting retailers despite greatly increased competition and a difficult economic situation."

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LightingShowroom.com Begins Serving the UK with Lighting Products

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Rosemary Wickowski, the CEO of Light Styles Internet LLC, commented that "The Lightingshowroom.com website, www.lightingshowroom.com, is one of the top lighting destinations on the web making Light Styles a premier distributor for home lighting products nationally." She said, " We have had an increasing level of interest from international buyers in the past year and currency exchange rates have made it possible for us to compete successfully for large international jobs. We have been able to sell high end products directly to Europe and we plan to expand our support for those upscale markets".

Anita Turner, customer care lead said, "Over the years we have handled quite a few international orders so we have developed the expertise to deal with the problems posed by such things as customs, duties, taxes, and so on. The kind of complications that keep most US based home product retailers from serving the international market." She said, "I wouldn't call it a boutique business because the projects tend to be fairly large but it is a market segment that requires special expertise. We work with the manufacturers to make certain that the products are configured for the proper electrical systems, for example, just one of the issues we face. We also do extensive inspections, packaging, and crating so that we don't get products half way around the world with problems."

Wickowski said, "The move to advertise our products in the UK allows us to leverage some unique skills and experience we have developed in dealing with large or complex projects and builds on the experience we have supporting large domestic projects."

Wickowski said "The foundation of our business is customer care. We offer good value in our pricing, but attention to detail, meeting the customer needs, and working hard to anticipate and prevent problems is really what we are about. Value is the combination of quality products, fair pricing, and best in class customer care. Those are the things we work on all the time." She commented that "There have been large numbers of websites that have begun offering lighting products since the economic crisis hit us all. Many approach the market with the idea that all you have to do is have the lowest price. We have found that our focus on the entire customer experience brings us loyal repeat customers and great word of mouth support which allows us to remain one of the top 5 lighting retailers despite greatly increased competition and a difficult housing market."


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